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This Is What Impact Looks Like (And Why Visibility Is Just A Tool)
What it looks like when you get a feature in a national newspaper and share your message with 100,000+ people. Because visibility isn't the goal, impact is...
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What It Looks Like When Your Brand Makes The Newsstands
A couple of days ago I walked into my local Target to grab Woman’s World, the most popular womxn's newsstand magazine with an audience of 4.62 million readers. It’s not a magazine that I usually read, but Ria’s Beauty Collection was featured in it, and she used my process to get the feature so I had to get a copy! I was so hype I even recorded it! How Being Featured In Magazines Increases Your Reach This is major for a couple of reasons. She’s in a magazine that’s on newsstands in 1,900 Target locations in all 50 states 600 Barnes & Nobles in every state Airports and other key retail locations It’s also available online, via Amazon.com and you can even Instacart it if you don’t want to leave your house! She’s basically put herself in a position where womxn in households across America can discover her brand. Talk about increasing your reach, right? And because the feature is also included in their online edition, she’s getting a link back to her website from this trusted platform (great for SEO!). Which also increases our chances of discovering her brand online because this is a piece of content on a high-ranking website, so it’s more likely to show up in search engine results when people go looking for information. Leverage PR To Boost Your Credibility Image via Oberlo In addition to getting her brand in front of more people, she gets a credibility boost because a trusted womxn’s publication is talking about her. And the majority of consumers buy based on trust, so doing as much as we can to cultivate trust is necessary. Plus she actually gets to share her story and give people something to connect to, so those who resonate follow the breadcrumbs back to her website. If this is the type of offline and online experience you’d like to create for you brand, grab my free case study video, "How To Get Publicity Without Breaking The Bank." It’s the same strategy that Ria’s Beauty Collection is using, and by the way, this is her 10th feature in 6½ months! What do you have to lose? ABOUT BLACK GIRL PR™ Black Girl PR™ is an award-winning consulting firm that serves Black womxn across the diaspora and in Africa. We help Black womxn in ecommerce get publicity and media coverage, so they reach more people and have a bigger impact.
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How This Jewelry Brand Is Curating A Magnetic Online Experience
The way Adorned In Taji is curating an online experience that allows you to fall more deeply in love with the brand stands out. Tap in and see for yourself.
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How One Client Changed The Way I Do Business
This client's incredible results prompted me to test a new business model, which I ended up adopting because it produced better outcomes for my clients overall.
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How This Brand Bodied PR And Totally Owned Their Brand Presence
This Queen totally embraced the idea of being your own media by creating her own platform, and it’s giving everything that it needs to give.
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Alumni Mag Features Are a Big Flex
Imagine your alma mater holding you up as a success story for the world to see? One of the hardest-working entrepreneurs I know achieved this, and she makes it look easy.
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How A Beauty Brand Got 5 Press Features In November
Here's why you should shoot your shot and reach out to journalists to tell them about your brand. Beauty brand owner Marie Davis has been doing exactly this and getting amazing results...
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