News

  • Get Your Business Ready For Juneteenth Search Traffic

    Five steps Black-owned businesses can take to position themselves to capitalize on the expected spike in search traffic for Juneteenth. A quick guide for business owners.
  • Should Your Work Speak For Itself (Or Should You Be Your Brand's Voice)?

    As an entrepreneur your work should speak for itself, you shouldn't have to put yourself out there to market your brand. Right? Here's what the data shows…
  • 5 Biggest Mistakes You're Making When You Reach Out To The Media

    Don't get left on read when you reach out to the media to feature your brand. Here are the biggest mistakes you're making and how to avoid them in order to effectively pitch your brand to the media. 
  • What Does PR Do?

    PR helps you create an experience of your brand that can amplify your impact. We identify how by showing how it enhances your efforts in five key areas.
  • What It Looks Like When Your Brand Makes The Newsstands

      A couple of days ago I walked into my local Target to grab Woman’s World, the most popular womxn's newsstand magazine with an audience of 4.62 m...
  • I Got Featured By LinkedIn (Why Being Featured On Major Platforms Is A Move)

    Media coverage is good for your brand. Here are 6 reasons why getting featured on trusted outlets can greatly benefit your brand.
  • How This Jewelry Brand Is Curating A Magnetic Online Experience

    The way Adorned In Taji is curating an online experience that allows you to fall more deeply in love with the brand stands out. Tap in and see for yourself.
  • How One Client Changed The Way I Do Business

    This client's incredible results prompted me to test a new business model, which I ended up adopting because it produced better outcomes for my clients overall.
  • How This Brand Bodied PR And Totally Owned Their Brand Presence

    This Queen totally embraced the idea of being your own media by creating her own platform, and it’s giving everything that it needs to give.
  • Alumni Mag Features Are a Big Flex

    Imagine your alma mater holding you up as a success story for the world to see? One of the hardest-working entrepreneurs I know achieved this, and she makes it look easy.
  • How A Beauty Brand Got 5 Press Features In November

    Here's why you should shoot your shot and reach out to journalists to tell them about your brand. Beauty brand owner Marie Davis has been doing exactly this and getting amazing results...

  • 6 Things You Need To Build A Long-Lasting Business

    My parents celebrating their 42nd anniversary (I know, right?!) inspired me think about what it takes to achieve this type of longevity in ecommerce...