The Voice Behind Black Girl PR
I am Nantale Muwonge, the voice behind Black Girl PR. I founded Black Girl PR during the pandemic when I realized that Black entrepreneurs aren't supported the way they should be when it comes to online marketing.
On the real though, I was shook. Between the police brutality, the Black community being hit so hard by Covid-19 because of racial disparities, the lockdown, isolation and health issues (a story for another time!), I was struggling. But it forced me to go inwards and look at my purpose.
When I settled my soul and saw that I had a skill set that could support generational wealth builders, Black economics and ultimately Black liberation, Black Girl PR was born.
Purpose and Mission
My focus is helping you get your message and brand in front of your ideal customer without sacrificing your voice and spirit. My goal is to help as many Black womxn-owned brands as possible. Ubuntu in action.
"In Africa there is a concept known as ‘ubuntu’ – the profound sense that we are human only through the humanity of others; that if we are to accomplish anything in this world it will in equal measure be due to the work and achievement of others."
~ Nelson Mandela
Experience and Background
I've been in the content space for 22 years. In high school, I was headhunted for a Junior Editor position at a national newspaper and I've never looked back. I went on to have a successful career in print (as a Writer and Editor), radio (as On-Air Talent, a DJ and a Producer) and PR (as a Media Liaison and PR Specialist).
As the media landscape changed, I pivoted to online media.
In 2013, I joined the leading women's media platform SheKnows as their International Editor, overseeing content creation for SheKnows Canada, SheKnows UK and SheKnows Australia. During my tenure:
- I grew traffic to our international properties and more than tripled our readership, increasing new users by 335%
- I built and managed a global team of 23 editors and writers
- I was recognized as a social media influencer to follow by BizWomen
Digital Strategy Experience
I then joined a global real estate brand as their PR and Digital Media Specialist in 2016. I secured the front cover of a major industry publication (among other placements), and almost doubled traffic to the corporate blog after implementing SEO best practices.
From January 2018 up until I left corporate America in September 2020, I was a Lead Content Strategist at award-winning digital marketing agency Investis Digital (formerly Vertical Measures). My content consistently earned the no. 1 position in Google search results, as well as prime impression spots like featured snippets. I worked with clients across industries and won multiple company and industry awards during my time there.
Education and Memberships
I have a Bachelor's of Science in Psychology (cum laude) and a Master of Arts in Media and Communications Psychology (summa cum laude). I have certifications in social media marketing, growth hacking and Google Analytics.
I'm a member of the Black Marketers Association of America and the African American Marketing Association.
Check my LinkedIn profile for my full resume.
I Understand the Assignment
I know what it takes to create a digital footprint that draws traffic to your website. And you know your brand inside out. Together we can elevate your brand so that you're seen and received by the right ones for you.