This Insider Feature Just Expanded Their Reach To 578 Million
She Leveraged November’s Holiday Traffic To Create Momentum For The Upcoming Year
Last year Ria's Beauty Collection got five media features in November. The resulting traffic and buzz created serious momentum for her! She went on to get 25 media features over the next 11 months, including mentions in WebMD and Time.
How did she do it? Read the case study to find out how, as well as how you can leverage this strategy for yourself.
This Queen Increased Her Reach To 160 Million+ In 8 Months [Infographic]
Beauty brand owner Marie adopted our PR outreach process and it helped her gain 17 media features and increase her reach to 160,070,000 in 8 months. Here we break down what happened and how she secured the TV, print magazine and online (including a feature in a journal!) features for her brand Ria's Beauty Collection.
This Is What Impact Looks Like
Barbs "The Emotional Alchemist," CEO and founder of Bold Dialogue, was recently featured in Zimbabwe's most popular newspaper, Daily News. In addition to being great for brand visibility, she was also able to share her brand mission in a meaningful way. Which is an excellent way to signal people with similar goals and values, and to connect with them.
What It Looks Like When Your Brand Makes The Newsstands
Alumni Mag Features Are a Big Flex
Social enterprise founder Lavoughnda has been featured by Forbes and secured some local press, but being held up as a success story by her alma mater is a whole different ball game. Especially because her mission is to combat colorism and she’s bringing this hugely-important topic to the forefront in a space where Black womxn are sorely under-represented.
How A Beauty Brand Got 5 Press Features In November
November is peak holiday shopping season, 61% of shoppers start their holiday shopping but most are focused on deals because of Black Friday. Getting featured in holiday content and gift guides is a good way to stand out during this time. Ria's Beauty Collection did just that. She pitched her brand to outlets and managed to get five press features in November. Read on to find out how she did it.
How This Brand Bodied PR And Totally Owned Their Brand Presence
TreZure took a totally different approach, she embraced the idea of being your own media and created her own platform. Her offering amplifies BIPOC womxn’s voices and products, while also boosting her own presence and showcasing her brand.
It’s a bold and impressive move, plus there's the added element of turning brand assets into collectible art works!
How This Jewelry Brand Is Curating A Magnetic Online Experience
Adorned In Taji's Nay Marie stands out in this interview because in sharing authentically, she reveals her mindset and values in a compelling way. This is a good example of the magnetic approach, where you curate an online experience that allows customers to fall more deeply in love with your brand. Tap in and see for yourself.