22 Best Black Business Directories to List Your Business
Buying Black is not a trend. According to Nielsen’s 2019 It’s In The Bag report, Black consumers want to use their $1.3 trillion Black dollars on Black-owned businesses. And conscious consumers who are actively trying to change the landscape want to spend money with you too. Make it easy for them to find you by getting yourself listed in business directories that focus on listing and promoting Black businesses.
Here are 22 Black business directories for you to choose from:
AfroBizWorld.com is a fast-growing Black-owned business directory with over 4500 Black-owned businesses in Canada and over 900 in the United States. They have an affiliate network of Black-owned businesses to help them start their own affiliate programs, and they even offer individuals the opportunity to make extra money if they want to help promote Black businesses.
The platform also promotes local events within Black communities and is a source for positive and uplifting news.
BlackBusiness.com is a Black-owned business directory and blog that promotes news, success stories and resources like grants and funding opportunities.
Fee: Not listed
BlackBusinessList.Com is a Black-owned business online business directory designed to help entrepreneurs launch, maintain and grow their businesses. In addition to listings, they offer networking opportunities with other business owners, special events and member-only discounts.
Fee: From $14.99/month
4. Black Business Search
Black Business Search, often referred to as the "Black Yelp alternative," is a black business directory that connects conscious consumers to Black business owners and top-rated professionals. They also offer affordable advertising for those looking for alternatives to mainstream options like Google AdWords.
Fee: From $7.95/month
Offer: For a limited time, get Premium Membership (usually $12.95/month) free for ONE YEAR!
5. Black Directory
Black Directory is the largest Black business community in the world. It features over 100,000 Black-owned businesses and a listing comes with access to government and corporate contracts, an exclusive funding network, unique training and networking opportunities, and other benefits.
Fee: From $199.99
black-listed is an app that bridges the gap between Black businesses and Black consumers. It uses machine learning and analytics to streamline user interactions, and content produced by creators of color to inform and entice supporters.
Fee: Not listed
7. Black Nation
Black Nation is a social directory and highly-rated social discovery app that helps consumers find Black-owned businesses around the world. It’s unique in that it promotes interaction and dialogue, allowing businesses direct access to their fans and followers.
8. Black Owned Association
Black Owned Association is an emerging community of Black-owned businesses designed to connect Black businesses to supporting consumers around the world. It also lists jobs, events and real estate.
Fee: From free (for a limited time) to $100
9. Black Owned Everything
Black Owned Everything is a business directory founded by stylist Zerina Akers, who also created Beyoncé’s Black Parade Route. The directory isn’t live yet (sign up now and receive first access), but their Instagram account with over 200K followers features and promotes Black businesses every day.
Fee: Not listed
10. Black Pages International
Black Pages International is a Chicago-based print and online directory for minority-owned businesses that includes everything from Black-owned banks to Black business networks. It has features like one click-to-call, it’s searchable by zip code and advertising spots are available in the print edition and their email newsletter.
Fee: From free upwards
blax is a Black-owned business directory that connects consumers with trusted Black-owned businesses. It offers advertising and also has a robust collection of features, including allowing shoppers to compare businesses in order to find the one that meets their needs.
Fee: From $1.95/month upwards
12. Blocal Search
Blocal Search is a Black woman-owned online directory and app that makes it easy to find Black-owned businesses across the country. They also offer a service that connects you to interns to help with your business.
Fee: From $4.99/mo upwards
13. Buy From A Black Woman
Buy From A Black Woman is a non-profit organization dedicated to supporting Black women business owners through education, funding and other supportive tools and resources. They also have an online directory with over 500 Black women-owned businesses that they showcase and promote via the directory, their newsletter and social media.
Fee: Free 100
byblack is set to be a premier directory of Black businesses. An initiative of the U.S. Black Chambers, the platform will leverage a network of over 140 local Black chambers that currently support over 260K Black businesses.
dobobo is a directory that offers local and national promotion, in addition to personal account management which means they strive to get as much traffic to your listing, website and ads as possible.
Fee: From $19.99 per listing
16. I Am Black Business
I Am Black Business is a directory specifically designed to help consumers quickly and easily Black-owned businesses, while also giving businesses access to technologies that improve their discoverability. It’s an online and mobile app, available for iOS and Android.
Fee: Free to $10/month (or $100/year) for premium subscription
17. National Black Business Directory
National Black Business Directory is a high-tech service provider and global directory whose mission is to enlighten and empower Black business owners. Their services include business development, financing, cybersecurity awareness and $Guap blockchain integration.
Fee: From free to $24.99/month for Premium listing
18. Official Black Wall Street
Official Black Wall Street is both an app and online directory that offers access to 1.16 million users. Their robust listings allow you to feature offers, reviews, directions and more. OBWS also offers free legal services, free workshops and events, and free content marketing links and mentions among other benefits.
Fee: $50 Lifetime Business Membership
19. Shoppe Black
Shoppe Black is a Black-owned platform that curates and creates content about Black culture and Black-owned businesses across the African Diaspora. They plan to launch a global business directory for Black-owned businesses and are currently accepting submissions.
Fee: Not listed
20. Support Black Owned
Support Black Owned is a Black-owned online marketplace and search engine that helps Black business owners connect with consumers. SBO offers business listings, tools and services that support investing and building wealth in Black communities.
Fee: Free to $30/month
21. We Buy Black
We Buy Black is a marketplace that reaches over 1.3 million people who want to support Black-owned business. They also offer marketing support and the ability to create a store directly on their platform.
Fee: Free for first seven days (plus 10% commission fee)
22. Where U Came From
Where U Came From is a Black business directory app featuring trusted Black-owned businesses across industries. Location service allows consumers to find businesses closest to them, as well as easily refer businesses to friends and family.
The app is available app for Apple and Android devices, and it has an online directory as well.
Tips For Creating Your Business Directory Listings
Here are common mistakes to avoid (and one that I made myself!) to save you time when you create your listings:
- Inconsistent NAP information: NAP stands for Name, Address and Phone number. Make sure you’re entering the same [correct] information as you have on your site. Search engines value accurate information and they cross-reference your NAP information to validate your legitimacy.
- One listing for multiple locations: If you have more than one store, be sure to create a listing for each of them.
- Keywords not included in business description: Make your listing more discoverable by including terms and phrases that your customers are going to use when searching for you, in addition to industry terms.
- No call-to-action: Prompt potential customers by telling them what you want them to do after reading your listing e.g. “Visit us online to shop now.”
- Incomplete profile: Customers want to know all the details (to see if you meet their needs) before they click through to your site or visit your store. Make it easy for them to shop with you by fully completing your listings.
- No images or low-quality images: Shoppers respond well to bright, flattering images. Upload your best pictures of your most popular offerings to catch their eye.
- No videos: Video drastically outperforms all other types of content. I recommend creating something that showcases your work if you don’t have any videos ready to go.
- Bonus tip: Save as you go because the pages on some of these sites timeout so you may lose your work if you aren't saving. I won’t name any names, but if you email me and ask me which ones I’ll spill!
How to Get The Most Out of Your Business Directory Listings
- Do quality checks: As your listings are approved, view them on a computer, phone and in app (for those that have apps) to make sure potential customers will get the best impression of you regardless of what device they’re using.
- Get some reviews: Start gathering customer reviews to show potential customers that you’re trustworthy, and always respond to reviews to promote engagement.
- Keep it fresh: Set yourself calendar reminders to go into your listings and update the offers, product images and other content periodically. Search engines prioritize fresh content, so do this at least quarterly. Bonus points if you can do it more often so your listings don’t look stale as the big retail holidays come and go.
- Don’t forget the data: The insights on these platforms could reveal interesting things about your customers that you can use to improve their user experience. For example, getting a lot of views from shoppers in Europe? Consider offering a way for them to pay in their currency, adding worldwide shipping if you don’t already have it as an option, and addressing any concerns they might have in your FAQs.
- Make the platforms work for you: Most of these platforms have built-in marketing machines that will promote your listings for you, take advantage of them. Consider spending some of your ad dollars with these Black-owned businesses. Test out their offers to see what works for you.
Bookmark This Blog Post
Save this blog post so you can refer back to it as you begin this journey. Start by reviewing the Black business directories above to see which ones align with your brand, then decide where you want to establish a presence, and finally set aside time to create your listings.
If you take a strategic approach, you can create several pathways that consistently feed traffic to your website while supporting a Black-owned business yourself. Good luck and enjoy the process!
About Black Girl PR
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